Why Variable Data Printing Works: Audience, Offer, Creative — In That Order
Personalized print gets results. One of our longtime clients rebuilt their direct mail program around variable data and saw a 135% increase in conversions. We won’t name them — the print world is competitive — but the lesson travels: relevance drives response. The question is why it works. And the answer isn’t “because it has […]
What Is Variable Data Printing? (And What It Isn’t)
You’ve gotten the mailer with your name printed in the headline. Maybe it made you look twice. Maybe it made you roll your eyes. Either way, that’s the version of personalization most people picture — and it barely scratches the surface of what variable data printing can do. Variable data printing (VDP) is digital printing […]
2024 Logistics & Fulfillment Trends
In 2024, the logistics and fulfillment landscape has been shaped by several key trends driven by advancements in technology, sustainability imperatives, and the ongoing evolution of consumer expectations. Keep reading to learn more about the top logistics and fulfillment trends of 2024: Big Data & Artificial Intelligence Big data and artificial intelligence (AI) are transforming […]