7 Ways to Put Variable Data Printing to Work
By now you know what variable data printing is, why it works, and how it comes together. So let’s get practical: where does it actually pay off? The honest answer is “more places than most people expect.” Personalization in direct mail is just the opening act. Here are seven applications worth putting to work. Targeted […]
How Variable Printing Actually Works (Behind the Scenes)
Variable data printing can feel like magic when you hold the finished piece — every recipient’s name, offer, and image, all different, all perfect. Behind the scenes, it’s not magic. It’s a process. And the more you understand it, the better your results get. Here’s how a personalized print job actually comes together. Step 1: […]
CMYK, LAB, RGB, and Pantone: A Designer’s Guide to Color
When printing high-quality materials like business cards, brochures, or posters, accurate color representation is essential. The color model you choose can significantly influence the final look of your printed piece. In this blog post, we’ll explore the differences between CMYK, LAB, RGB, and Pantone, highlighting the importance of each color model in the printing process, […]
10 3PL Experts to Follow in 2024
Over the past few years, the global supply chain has experienced a number of unprecedented obstacles and changes. The global pandemic created a number of issues that we are continuing to see impact supply chains in 2024. Everything from internal processes to manufacturing to shipping have changed significantly. Recent research has found that the 3PL market […]
Revolutionizing Inventory Storage: The Power of Print on Demand
Print on Demand (POD) has revolutionized the commercial printing industry by transforming how businesses manage their inventory. By shifting to a model where items are produced only when ordered, businesses are offered significant benefits. Modern Mindset for Print on Demand POD has significantly changed inventory storage in commercial printing by reducing the need for large […]
Unique Items to Put in College Welcome Kits: Fall 2024
There is no better way to welcome students to campus than by packaging up some branded merchandise with your college logo on it! From stickers to keychains to t-shirts, students love free stuff, especially when it’s bundled together in a kit. But what should you put in these kits? What would make your college or […]
The Power of Direct Mail: Understanding USPS’s “Industry Insights on Direct Mail”
Direct mail marketing remains a driving force across diverse industries, shaping customer engagement strategies with personalized touches and strategic use. This recent USPS study underscores how different industries use direct mail to engage with their audiences. Direct Mail Extends Your Customer Experience Customer experience is an essential factor to consider when creating a direct mail […]
How AI and Automation Enhance the Commercial Print Industry
We’re in some exciting times in the commercial print industry! AI and automation are driving gains in efficiency, from streamlining prepress tasks to optimizing production schedules. With predictive maintenance, personalized marketing, and automated quality control, we’re seeing improved capability and quality in print production using Artificial Intelligence and Machine Learning. Let’s dive deeper into this […]
5 Benefits to Preparing your File Properly for your Printer
Properly preparing your print file for the printer offers several significant benefits, ensuring that the final printed product meets your expectations and maintains a high level of quality. Here are five key benefits: #1 – Enhanced Print Quality Using the correct color profiles, such as CMYK for print, prevents color shifts and mismatches. Additionally, ensuring […]
How an Internal Website is Key to Employee Communication and Efficiency
An internal website, often referred to as an intranet, is a powerful way to facilitate communication, collaboration and connectivity among your workers. It’s an effective way to organize company information and provide easy access to materials to facilitate common business needs while boosting employee engagement. Internal websites are private networks that can only be accessed […]