Packaging Design That’s Out of the Box — and Sometimes In It
What does your packaging say about your company product? Is it high-quality? Quirky? Luxurious? Nostalgic? If done right, expertly designed packaging communicates both the product’s purpose and the brand’s personality in a way that resonates with its target audience.
Retail Packaging Design Needs
Your retail package is a billboard for your product. The question is: Does it stop traffic, or do people zoom by with their shopping carts?
Color, text and layout can make a huge difference. A red box stands out in a sea of blue. Clear communication of a brand’s promise connects with the target audience. The right ratio of text to images makes your packaging visually attractive.
The shape of your packaging is another way to draw attention to your product, but you don’t need to use cylinders or octagons to capture more eyeballs. Even subtle changes like adding folds or textures can make your product stand out.
What’s on the inside counts too. Packaging design extends beyond the outer box to include what goes in it. The velvet cushion for a watch, molded plastic that holds products in place, the instructions for use — all of these things impact the customer’s experience.
Packaging that Passes the (Stress) Test
Production packaging isn’t just about looking good. It also needs to protect your product in shipping — whether it’s ground transportation from a warehouse to a retail store, or eCommerce orders shipped across seas. Oddly shaped or fragile products are especially susceptible to damage in transport.
Thanks to our experience as a fulfillment warehouse, we know how to design packaging and ship products to ensure product safety and security in transport.
Packaging Up Our Process
Based on your idea, product specifications and goals, we’ll create mockups for you to review. Once we land on the ideal configuration, we’ll work with you to ensure that artwork is optimized for print.
Before you know it, you’ll have product packaging that is the best possible representation of your brand. Because we work with an extensive network of printers in the U.S. and abroad, we match your project with the equipment that will deliver the results you want at the best possible price.
Point B: Customization is the Face of Our Brand
Whether you want packaging that stops traffic or can withstand transport, we can help.
Our support for your product line extends far beyond creating a box design that’s a perfect fit for your product and brand. We have robust capabilities across fulfillment, sourcing and technology which make us a preferred partner for direct-to-consumer and business-to-business companies.
If you need unique items to fill out product kits or subscription boxes, we can source them. If you need a partner to kit your product for distribution, we can do that too. Shipping is another way we help — fulfilling eCommerce orders and bulk delivery.
Unbox the best packaging for your product.
Your premier printing partner when nothing less than exceptional will do specialing in museum-quality art books, packaging design, corporate materials and more!
From branded promotions to employee awards, our vast network of suppliers hook you up with in-demand swag and hard to find items perfect for your occasion.
We pride ourselves on our bespoke kitting and assembly services, we are proactive in bringing the latest industry trends to our customers.
PACKAGE ASSEMBLY SERVICES
We provide a solution with the highest quality and a quick turn-around process, allowing you to get your products out to the consumer faster.
We develop custom solutions that drive measurable improvements in customer engagement and operational efficiency - at a cost you can justify.