Secure Business Results with Our Data Management Services
Success depends on how customer and prospect data is handled and managed. Keeping track of every record in your database is crucial for business growth, profitability and brand reputation. Point B has a proven infrastructure to optimize personal information while keeping data secure.
Driving and Tracking Campaign Performance
The best campaign results demand the best data. As leaders in data management, we cultivate clean data for optimal results, whether your project is a one-off print mailing or an elaborate multichannel campaign. The best data isn’t just clean; it’s also highly detailed with information that drives personalization across electronic and print channels. Our system is designed for even the most complicated data matrices.
Our Commitment to Data Security
But adept management of data is one piece of the puzzle. A second, and perhaps more crucial piece, is ensuring the security of valuable customer information.
Our SOCII Type 2 Certification for data management is the result of our commitment to securely manage your data to protect your organization’s interests and the privacy of your customers and prospects. This certification is based on five trust principles: security, availability, processing integrity, confidentiality and privacy.
- Security: Protection against unauthorized use
- Availability: Minimum threshold for network performance and availability
- Processing Integrity: Data processing is complete, valid, accurate, timely and authorized
- Confidentiality: Encryption and rigorous controls to protect data confidentiality
- Privacy: Controls to safeguard personally identifiable information (PII) from unauthorized access
Point B: We’ll Help you Clean Up with Better Data
Cultivating pristine data can be a daunting task- but you don’t have to do it on your own. As a data management leader, we’ll work with you to improve data quality – and campaign results. With skilled data management and digital printing services, even printed direct mail can be highly customized. You can populate brokerage statements with a customer’s financial data. Customize the offer to something more appealing to that specific customer. Swap in different images, print in multiple languages, change contact information. Practically anything is possible if you have the right data. Personalization and good data yield better results — something we know from the in-depth analysis we do of the campaign performance. We track leads to sales to demonstrate the ROI of marketing efforts.
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