6 Ways to Increase Customer Engagement with Print
The more you interact with something, the more likely you'll remember it. This holds true for toys, games, and print marketing. The following are ways to increase engagement with your marketing materials and achieve better results. #1 – Augmented Reality (AR)...
Planet-Friendly Promotional Products for Earth Day
In today's world, the importance of sustainability cannot be overstated. Companies and individuals alike are becoming more conscious of their environmental impact and are making efforts to reduce it. One area where this is particularly important is in the realm of...
E-Commerce Shipping and Fulfillment: Acronyms and Terms You Should Know
It happened again. You were listening to a webinar on e-commerce best practices, and suddenly, it seemed like they were speaking gobbledygook. As with any industry, e-commerce, shipping, and logistics have special lingos. Below we define some of the most popular —...
Feeling Bookish? Read Up on Endsheets, Gatefolds, Enclosures and More
The right content is necessary to create a real page-turner. In a novel, you must create a narrative with a compelling plot, setting, characters, point of view and conflict. A riveting fine art or photography book requires images that stir the soul or challenge the...
Large Format Graphic Design: 9 Tips to Make Your Signage Shine
A billboard on the side of the road. A banner outside your building. A point of sale display. These are all large format graphics. But despite their overall size, they only have a small amount of time to make an impression as people walk, run or drive past them. So...
5 Printing Techniques to Level Up Your Brand
A beautiful design and a perfect color match are spectacular, but why stop there? There are numerous ways to create printed materials that grab people's attention and make them notice your brand. You can use inks or foil to make things shine and sparkle. You can use a...
How to Make a Big Impact with Large Format Printing: Graphic Types and How to Choose
While it's easy to think of large format graphics as having limited applications, the sky's the limit. That's not just an expression — you surely have seen sky banners pulled by airplanes. But you don't need to take to the skies to reach your brand-new heights with...
5 Ways that Customization Can Improve Your E-Commerce Site
Do you ever wish your e-commerce site was a little bit extra? Maybe you're setting up an e-commerce business and think more options and unique features would increase site traffic. Or it could be that, after using your current e-commerce site for months or years, you...
From Cover to Cover: What You Need to Know About Types of Bookbinding
Whether you want to publish a book, magazine, pamphlet, or catalog, bookbinding is essential. But with so many different bookbinding types available, knowing the right solution for your needs can be challenging. That is why we thought we would take a closer look at...
Hot Summer Promotional Items and Contests for Consumers and Employees
With summer right around the corner, it's a great time to use promos to engage consumers and employees in a fun and exciting way. But what are the summer contests and the hottest giveaways? Read on for ideas to get you started. Should I have a Summer Contest or...
