2022 Marketing Trends to Strengthen the Customer Experience
Happy new year! Do your resolutions for 2022 include strengthening your marketing programs or deepening customer relationships? If so, you’re in luck. In this post, we review last year's trends and predict the top digital and print marketing trends for 2022. ...
Die-Cutting Essentials: Your Guide to Die-Cutting in Printing and Packaging
Are your materials falling flat? Are you hoping for more depth in your marketing efforts? If you need to provide shape — in two or three dimensions — die-cutting can help. Die-cutting is a fabrication process that uses specialized machines and tools to cut, form, or...
Using QR Codes to Connect with Customers: Your Guide to QR Code Marketing Strategy in 2022
Have you found yourself looking at product packaging and wondering when barcodes got so square and dotty? If so, you likely stumbled upon a QR code — something that's becoming increasingly popular in marketing and advertising. QR code stands for quick response code,...
Meaningful Holiday Gifts for Employees — Made Easy for You
Being in charge of the employee holiday gifts can give a person new respect for Santa. How can a single person — albeit a magical one — find presents for everyone on time? The obvious answer? He has helpers. The good news is, so do you! The Point B elves put...
Free Tools for Your Business — So You Can Spend Where It Matters
There's a lot that goes into setting up your new business. Fortunately, there are tons of free tools to help streamline your business operations. Below we highlight the types of software and applications that every small business needs and how to get them without...
The Difference Between Logistics, Warehousing, and Fulfillment and Which to Choose for Customer Orders
Maybe you’re running out of storage space. Perhaps you’re falling behind on customer orders. Or it could be that you keep losing track of inventory. Whatever it is, you need help getting client orders out the door. In looking for a partner who can provide optimal...
When Digital Printing is Better Than Offset Printing
You’ve probably heard about digital and offset printing. Maybe you’re wondering if one is better than the other. They are similar in some regards. Both are proven ways to boost your business and your brand. Both have applications across various materials, including...
Absolutely Free Ways to Promote Yourself Online
You've taken all the right steps to get your business online. You've hit publish on the site and then… crickets. It turns out that it's not the "if you build it, they will come" situation that Kevin Costner described in the Field of Dreams movie. Perhaps you looked...
When Offset Printing is Better Than Digital Printing
Maybe you’re gearing up for your biggest print job ever. Perhaps you want to take your packaging up a notch. It could be that you need to print hundreds of posters to promote an event. So, what is the best way to get them produced? You have options when it comes to...
Internet of Things (IoT) for SMB: A Guide to Preparing for the Future
Big brands are looking at the internet of things (IoT) as a game-changer for their organizations — one with the power to improve the customer experience and drastically improve business operations. Already, IoT is transforming the supply chain, improving asset...
